Innerly Analytics Setup

A flawless analytics stack is the backbone of AI-powered SEO. By wiring GA4, GSC, GTM and Looker Studio into Innerly, you:

1. Attribute every visit organic, paid, LLM citation or referral
2. Measure true ROI on content clusters and keyword groups
3. Spot cannibalisation & funnel leaks before they cost you growth

Miss a connection and you lose data, context and budget. Follow the quick steps below to go live in < 15 minutes.

Pre-Setup Checklist

Before starting, ensure you have:

• Admin or Editor role in GA4 (Admin only needed for service accounts)
• Google Tag Manager container access (Publish permissions)
• Google Analytics 4 property ID (format: G-XXXXXXXXXX)
• Browser with cookies enabled for Google services
• Google Search Console ownership verified
• 10-15 minutes for full setup

Prerequisites & Platform Requirements

5-Minute Setup Guide

Step 1: Connect Google Analytics 4 to Innerly AI

1. Navigate to GA4 > Admin > Account Access Management
2. Click “+” and add grow@innerly.io with Editor rights
3. We auto-create custom events (scroll, read-depth, CTA click)
4. Verify: Check Realtime report for “innerly_setup_test” event

Step 2: Grant GTM Access for Content Performance Tracking

1. Open GTM > Admin > User Management
2. Add same emails with Editor access
3. Our tag templates publish without dev time
4. Look for “Innerly Analytics Suite” folder in your workspace

Step 3: Google Search Console API Setup

1. Go to Search Console > Settings > Users and permissions
2. Add users as Full User (not Restricted)
3. Verify domain property (not URL prefix)
4. Enable API: console.cloud.google.com > APIs > Search Console API

Step 4: Enable Analytics Dashboards

1. Share your Looker Studio with view/edit access
2. If using BigQuery, grant BigQuery Data Viewer role
3. We push a ready-made “Content → KPI” report template
4. Historical data backfill begins automatically

Step 5: Activate CRM Sync (optional)

1. Generate read-only API token in your CRM
2. HubSpot: Settings > Integrations > Private Apps
3. Salesforce: Setup > Apps > Connected Apps
4. Innerly ties article readers to leads/ARR

Setup Validation Checklist

After setup, verify everything is working:

• GA4: Check Realtime report - you should see “innerly_setup_test” event
• GSC: Verify “innerly-bot” appears in Settings > Users
• GTM: Look for “Innerly Analytics Suite” folder in your workspace
• Test: Visit your site and check if events fire in GA4 DebugView

Troubleshooting Common Issues

“Permission denied” when adding grow@innerly.io

Solution: You need an Editor role, not Viewer. Check Account > Access Management

“No data flowing from GSC”

Solution:

1. Verify domain property (not URL prefix)
2. Check Search Console Settings > Users and permissions
3. Ensure API is enabled: console.cloud.google.com > APIs

“GTM changes not appearing”

Solution: Clear GTM preview mode, publish to Live container

Corporate IT Restrictions

• Service account creation may require IT approval
• Email domain whitelisting for @innerly.io
• GTM publishing might need DevOps review
• API access could be blocked by firewall

Performance Auditing

Before launch we run:

• Ahrefs / Semrush: benchmark backlink health & keyword gaps
• PageSpeed Insights: improve CLS, FID, LCP → Core Web Vitals green - 25% faster crawl
• Custom LLM Visibility Scan: identify prompts where you’re missing in ChatGPT, Perplexity, Claude